Who We are
Our Objectives
Excellence in customer experience while maintaining strong and consistent experience across all service delivery channels
Our Purpose
A system that helps transform government and private sector entities to identify and tailor their services toward achieving two strategic priorities
Customer centricity
Operational efficiency and integrated services
With the goal to generate “World class services” for all citizens and elevate the standard of customer services on a global scale, we have created a roadmap for all private and public sector entities to follow.
This roadmap, namely the Global Star Rating System for Services reflects the highest levels of services and facility assessment in the industry worldwide. It inherently drives one consistent customer experience across all service delivery channels.
The Global Star Rating System for Services is addressed to both public and private sector and targets the organizational units that focus on both customer experience and operational efficiency.
Along with the currently operated customer happiness centers, the newly launched call centers, digital channels and smart, shared and outsourced service centers have been added to the service development guide. i.e. the Global Star Rating System for Services can now be applied across these delivery channels as well to ensure one true and consistent customer experience across the board.
The Global Star Rating System for Services is based on 8 main criteria and consists of more than 315 questions to assess standards based on 4 different maturity levels. The assessment culminates to a total score, which corresponds to the number of stars.